Top 5 Virtual Fitness Programs in the Netherlands: Q2 2023 Performance

In the second quarter of 2023, the top 5 virtual fitness programs in the Netherlands showcased varied performance trends across key metrics such as weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared:

Strava: Run, Bike, Hike saw its weekly revenue peak at approximately $75K in mid-June, with consistent growth throughout the quarter. Weekly downloads fluctuated, peaking at nearly 8.5K in late May, while weekly active users remained relatively stable, hovering around 220K by the end of June.

komoot - hike, bike & run experienced a significant surge in weekly revenue, reaching about $47K by the last week of June. Weekly downloads also saw an upward trend, peaking at around 13.9K in mid-May. The app's weekly active users increased steadily, nearing 130K by the end of the quarter.

Fitbit: Health & Fitness maintained steady weekly revenue, with a noticeable increase to about $33K in the final week of June. Weekly downloads remained stable, averaging around 2.5K, while weekly active users saw a slight decrease, ending the quarter at approximately 69K.

Zwift: Ride and Run displayed consistent weekly revenue, peaking at around $18.6K in early April. However, weekly downloads remained low, averaging around 100. The app's weekly active users slightly declined, ending at approximately 2.5K by the end of June.

Hardlopen met Evy showed a steady weekly revenue, peaking at approximately $17K in mid-April. Weekly downloads varied, peaking at around 2.5K in mid-May. Weekly active users saw a gradual increase, reaching about 7.9K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found to further understand the performance trends of these virtual fitness programs.